Cone Distributing’s Ocala Charity Golf Tournament raises $55,000 donation to local charities

Ocala- and Tallahassee-based beer distributor raises donation to local charities from golf tournament

The family and friends of Cone Distributing (Team Cone) played their hearts out at a round of golf on August 21st and from donations and fundraising, the beer distributor made $55,000 to donate to local Ocala charities.

Team Cone would like to thank all the members of their community that volunteered, their spouses and significant others who donated their time to this event and those members of the community who came out to support their fundraising efforts. Team Cone extends a special thank you to all business partners, suppliers, Team Cone Teammates, and retailers who helped make our annual golf tournament such an impactful success.

With this event, Team Cone was able to donate $30,000 to His Compassion Food Bank, $10,000 to Voices of Change Animal Rescue (VOCAL), and $15,000 to Interfaith Emergency Services.

“Selecting these charities was done by consensus of our teammates,” says Team Cone president and CEO Douglas P. Cone, Jr. “All three organizations are very worthy and being able to help them with these donations is fulfilling our company’s Core Value of giving back with caring.”

As Mr. Cone alluded, Team Cone’s annual Charity Golf Tournament is part of the company-wide Core Value to “Give Back With Caring.”  The beer distributor hosts events and fundraising drives each calendar year to help raise funds for charities like St. Jude Children’s Research Hospital and charities local to Ocala and Tallahassee communities.

Interfaith Emergency Services check presentation

His Compassion Food Bank check presentation

Vocal Check Presentation








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About Cone Distributing
Founded by Douglas P. Cone, Jr. in 1985, Cone Distributing (Team Cone) began business with selling five brands of beer in four rural counties. Less than two years later, the company began expanding territory and suppliers and has not stopped since, building the largest geographic footprint in the state for a Florida beer distributor. Today Team Cone sells beer from over 40 suppliers in 22 Florida counties from a state-of-the-art facility in Ocala and a facility in Tallahassee. Cone Distributing’s goal is to operate a World Class company, distinguishing itself by doing the Right Thing the Right Way All the Time.

What is #FlagshipFebruary? It’s about trying great beers

Great Beers to Try or Remember for Flagship February


As more beers enter the crowded marketplace and beer shelves, it’s easy to get lost in all of the hazy IPA, fruited sours, and light beers, losing sight of some of the beers that blazed a trail for today’s local, regional, and national craft brewers.

Flagship February was thought up by Canadian beer author Stephen Beaumont and beer writer Jay Brooks. The pair began with a simple question: in a world of special releases and one-off limited beers, what about all those great beers that changed so many minds about craft beer?  The goal of #FlagshipFebruary, both the hashtag and the idea, is to encourage everyone who enjoys craft beer to stop and consider the great beers that may have been overlooked in favor of a limited, a seasonal, or just the latest and greatest.

This is a month for the beers that brought so many people into the world of good beer, and the good news is that they’re still as awesome as they used to be. And the best news is that if given the opportunity, they can continue to do change minds and open hearts to the world of great beer – all they need is a sympathetic ear for their story and an open-minded drinker.


Here are a few beers to try out for Flagship February and beyond:

Sierra Nevada Torpedo Extra IPA



Sierra Nevada Torpedo Extra IPA: The beer that needed a new piece of equipment and a new hop to make it. When Sierra Nevada Brewing realized that the time-honored method for dry-hopping beer wasn’t the most efficient one, they designed a piece of equipment to revolutionize the process, and the Hop Torpedo and this beer were born! One of the first uses of the much-beloved Citra hop is this hoppy beast of a beer.

Allagash White Ale


Allagash White: The first beer that Allagash Brewing of Portland, Maine ever brewed – this homage to the classic wheat beers of Belgium was just the favorite of brewery owner Rob Tod. Rob began trying to sell this beer and he never knew just how far it would go. Now Allagash is a Top 50 craft brewer in the U.S. and Allagash has just re-entered the Florida market, so this beer should be available in beer stores, bars, and restaurants again!

Samuel Adams Boston Lager Bottle 2019


Samuel Adams Boston Lager: Samuel Adams founder Jim Koch used to travel the country looking for distributors for his Boston Lager with a briefcase full of ingredients in baby food jars to explain to distributors who were used to selling beers from Budweiser and Miller about using different ingredients from the light lagers everyone was used to. Simply seeing the beer poured from a bottle or tap let drinkers know that they were in for a different experience. Today, the beer tastes just as good as it did when Jim first sold it – only the beer landscape has changed.

Swamp Head Big Nose Can


Swamp Head Brewing Big Nose IPA: Gainesville’s first craft brewery built their reputation on the back of high-quality, innovative beer available anytime, but especially on an incredibly aromatic and hop-forward IPA called Big Nose. While the beer itself has not changed, many of the beers around it have. The good news is that Big Nose is still available anytime and anywhere Swamp Head’s beers are sold, and while the brewery has found a love of hazy IPAs, their anchor is still clear and malty with the same hop bite you remember.

New Belgium Brewing Fat Tire Amber Ale


New Belgium Fat Tire Amber Ale: Born from a love of Belgian beer after a fateful bike trip across Europe, it’s easy to forget that Fat Tire began in the founder’s basement and slowly grew in popularity until there was a fever pitch for the brewery to enter distribution in all 50 states. With so many Belgian-inspired beers in the market, it’s possible to forget this biscuity and slightly fruity amber ale that made New Belgium a household name. The great news is that Fat Tire is still available and still has the aroma and flavor that turned your head when you first tried it.


To find any of these great beers, head over to our Beer Finder to see where you can get your hands on these fine ales and lager!


What beer are you most excited about revisiting for Flagship February?

Red, White, and Truly paddleboard giveaway is happening now!

Team Cone is giving away a special prize pack from our friends at Truly Hard Seltzer just as the summer starts to heat up! We want to make your summer Red, White, and Truly!
We’re giving away a prize pack that includes an inflatable paddleboard, wearables, beach chairs, and a Bison® cooler to store all of your TRULY! There will be multiple prizes in the winner’s prize pack. Remember – you can’t win if you don’t enter!

Red, White, and Truly Sweepstakes

What’s different about this sweepstakes?

In most sweepstakes, there is a great prize, but entries come from all over the United States or the world.

In this sweepstakes, the prize is still great, but in order to win, the winner MUST pick up his or her prize from either Ocala or Tallahassee, limiting contestants’ eligibility. In fact, all of the winners that have won our sweepstakes in 2021 have been from within the 22 counties that we serve. Previous winners have come from Ocala, Homosassa, Crystal River, and Tallahassee! Entrants are not competing with people in other states or other countries. We are not able to ship the prizes!

How to Enter:

Enter today! Simply visit the sweepstakes website HERE and enter information for the chance to be drawn randomly as a winner.  The winner will be chosen on or around June 30th and will be given the chance to come to Team Cone’s offices in either Ocala or Tallahassee to claim the grand prize. (Note: anyone chosen as a winner must pick up their prize in person at one of Team Cone’s facilities.) Want an extra chance to win? Check the sweepstakes website to see how you can enter multiple times!


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For complete contest rules and terms, please visit the contest website HERE.

Want to learn more about where you can grab a cold Truly® near you?
Head over to our Beer Finder page for local retailers, bars, and restaurants.



The Brewer’s Story: Lake Tribe Brewing Company

The Ross family got into brewing and made Lake Tribe Brewing a place to extend their passion for beer to their local community.  Now thatLake Tribe Brewing is two and a half years old, Jesse Ross reflects on the brewery, the beers, and what’s in store for this local Tallahassee craft brewery.

“My family are beer people,” says Jesse Ross, Lake Tribe Brewing Company’s head brewer.  “There are wine people, spirits people, but we were always beer people.”  Any time the family went on a vacation, Jesse recalls that they would always try to find the local breweries and pay a visit.  While sojourning at one such brewery far from home, a thought crossed Jesse’s mind that he mused about out loud.  “My brothers and I thought ‘why not us?’” Jesse recalls.   “That started us down this path.  It’s been a long, slow process to get where we are today.”

Lake Tribe Brewing Company Staff

At its root, Lake Tribe Brewing Company is founded on the experiences of community that Jesse and his brother have found in the Tallahassee area.  “The name ‘Lake Tribe’ comes from the YMCA Indian Guides,” says Jesse.  “It’s like Boy Scouts, and it has a native American theme, and that’s what my dad put my brothers and me into.  That ‘tribe’ was called Lake Tribe, and we had a very tight-knit group, so even after we graduated from the program, we still get together and go kayaking, canoeing, and camping, so it felt like an apt name for the brewery to pay homage to that group.”  From that basis in their shared experience came the brewery’s tagline: “Find your native spirit.”

When the Rosses began building the brewery in a cozy warehouse space off of Tharpe Street in Tallahassee, Lake Tribe Brewing sought to get their beer into bars and restaurants, while starting off with a relatively small brewing system.


“Right at about 1.5 years ago is when we opened up the tasting room,” Jesse recalls.  “That has been a growth and learning experience.  The year before that, we were running on our pilot system, which made about a keg of beer every time we brewed.  At that point, we were about getting beer out the door to a local bar or restaurant doing a ‘release party’ every time we made a batch of beer.  That beer would usually last less than a week, so then we would be back at it.”

The brewery started distributing with Cone Distributing almost immediately upon opening its doors.  The brewery’s focus was getting beer into the community and giving local beer enthusiasts a chance to try their beers and to give feedback on the beers as well.  “Any time we did a release,” remembers Jesse, “we would have to save up beers because they would all be going out the door so quickly, so we’d save up beer and do a quarterly release at the brewery to make it so people could come, taste what we made, and talk to us.”  Cone Distributing continues to distribute Lake Tribe Brewing’s beers in their 22-county footprint, and Lake Tribe has recently been named to the list of select beers available at Florida State University’s “cruising kitchen,” a mobile truck that is a tailgate party on wheels.

All of these achievements have come after working long hours at the brewery, but surprisingly none of the Ross family are working full-time at the brewery.  Jesse says that he could see becoming a full-time employee, but only when the brewery needs him to be.  “I could see that happening,” he muses.  “But we are of the ‘see where this takes us’ mentality.  That doesn’t mean we’re not taking it seriously, but I think that we’ve got a pretty good operation going, at the same time, it’s not a make-or-break situation, it’s more of a ‘many hands make light work’ situation.”

Lake Tribe Brewing Company Tasting Room Interior

 That operation that the Ross family has built has grown Lake Tribe Brewing into a staple brewery in the Tallahassee craft beer scene, and Jesse says that after growing up in Tallahassee, now is a great time to enjoy local beer.  Jesse remembers that “before we opened up, there was only one brewery in town.  I grew up in Tallahassee, there were some brewpubs that opened and closed, but the craft beer scene hadn’t taken off at that point.  The beer was never at the level it is now in the market.”  The elevation of Tallahasee craft beer is a great thing, says Jesse, and  “part of what we do is making people aware of what craft beer is, and what that scene and vibe are..” and follows that up with the admission that “we don’t take our selves too seriously.”

While the brewery and staff may not take themselves too seriously, they pride themselves on taking the beer seriously.  Jesse talks optimistically about the future and Lake Tribe Brewing’s current lineup of beers.  “We recently added two 20 barrel fermenters – they have an updated design so that it’s easier to dry-hop the beer, and we can make IPAs a little more easily.”  IPA fans tend to favor Lake Tribe’s IPA for its citrus, pine, and earth character mixed with some spicy rye.  “Our best-selling beer is Red Cloud IPA, although Long Paddle Lager gives it a run for its money.  Some of our beers have a cult following, but they’re not for everyone like our Old Chief Extra Special IPA or our Beckster’s Satsuma Wheat has become very popular lately.  The weather probably helps with [Satsuma Wheat], though.”

Lake Tribe Brewing Beer Mashup

From day one, Lake Tribe Brewing’s Long Paddle Lager has been a fan favorite.  While many craft breweries opt to begin their beer list by only brewing ales (since ales can finish fermenting more quickly than lagers), Jesse opted to have a lager on tap from the beginning of the business.  Jesse has a reason for this, and it is not just because he enjoys the style.  While it just so happens that “not very many brewers are doing craft lagers,” Jesse states, he believes that “Lagers are good beers, too. [Long Paddle Lager] isn’t too high in ABV.”  In addition, “we hit both IPA and lager with two dry-hop additions, so the lager isn’t much longer in the tanks than our other beers.”  Tallahassee responded well to this craft-brewed lager and this well-hopped ale, since these two are also Lake Tribe Brewing’s most popular beers.


In addition to the core lineup, Beckster’s Satsuma Wheat has become a popular treatment of a staple Lake Tribe beer, Beckster’s Wh’ell Behaved Wheat Ale.  This beer gave the brewery the chance to connect with the community by using oranges from local farms in making the beer. “We got in touch with some local farmers with Satsuma orchards, and did an experiment.  The beer has been pretty successful.  The goal is to use local fruit, and stick with satsuma – it’s a more cold-tolerant citrus, apparently.”  Jesse says unabashedly, “I gotta tell you that it’s some of the best orange juice I’ve ever had.”  

Lake Tribe Brewing Exterior

As for the place to get Lake Tribe Brewing’s brews – the tasting room – it is currently open on Fridays and Saturdays.  Jesse says although expanded hours are being considered, the brewery has a goal for the tasting room.  “We are looking at expanding those hours, but ultimately we don’t want to treat the tasting room like a bar – we would prefer most of the beer to be sold at local bars and restaurants.  At the same time, we’re not going to ignore the rise in popularity of tasting rooms.  We get to see regulars returning and new faces, and it’s always interesting to see how they found out about us.”  At the same time, the popularity of the brewery is going to force some decisions.  “We’re getting to the point where we are hitting our capacity.  We want to start canning maybe as early as the end of 2017.  We’re taking a serious look at that, but we don’t want to get into it too quickly.”   While space can be an issue, Jesse says that decisions about expansion and new equipment are considered carefully, if they are needed.  For the issue of space, “we’ll just keep pushing down the length of the warehouse. Our landlord is excited to have us expand down the warehouse.  We’ve got that all set up with our buildout design, it’s just a matter of time until we get to that point.”  How long until Lake Tribe gets to “that point”?  Jesse says he isn’t going to guess anymore, except to assert that the brewery’s greatest goal is always quality.  “We don’t want to get too big because we want to keep quality as our focus.” 

Still, Lake Tribe Brewing has come a long way in a short period of time, and it has taken a lot of sweat equity to get here.  Jesse says that all of that work makes him most proud in building the reputation as a Tallahassee craft brewer.  “I’m proud that we probably come to mind when people think of Tallahassee breweries,” Jesse beams. “ Now we come to mind off the top of someone’s head whereas just a year ago, most of the people probably didn’t know who we were, even though we were running a 20-barrel brewhouse.”


Lake Tribe Brewing’s beers are available in 22 counties through Cone Distributing and at the brewery’s taproom.  Click over to the Beer Finder to find the nearest retail location.