Exciting new seltzers coming in 2021

If 2020 proved one thing to the world of beverages, it is that hard seltzers are here to stay. And if these spiked and sparkling drinks are not going anywhere, then drink makers have to continuously add innovative and inspiring flavors to their lineup to show just how much flavor they can add to hard seltzer.

As drinkers demand more from their hard seltzer, their calls will be answered, and more flavors released.  2021 is no exception. Here are a few of the new and innovative hard seltzers coming to a beverage cooler near you in 2021.



Mike’s Hard Lemonade Seltzer: One of the most anticipated hard seltzers of 2021 is coming in February/ March from the lemonade masters at Mike’s Hard Lemonade.  This product will feature a variety pack with lemonade mixes like classic lemonade, mango lemonade, strawberry lemonade, and pineapple lemonade.  Each 12oz can will contain 1 gram of sugar and 100 calories and clock in at 5.0% alcohol by volume (ABV).




Truly Iced Tea: The makers of Truly Seltzer and Lemonade Hard Seltzer are bringing the flavors of iced tea to the hard market. Expect the classic flavors of iced tea with fruit addition and a variety pack so drinkers can sample all and find a favorite. The variety pack will contain cans of strawberry tea, lemon tea, raspberry tea, and peach tea. Each 12oz can will contain 1 gram of sugar, 100 calories, and clock in at 5.0% ABV.




White Claw Iced Tea: The biggest name in seltzer is continuing to innovate and they want to make sure that White Claw drinkers can enjoy their favorite fruited teas from their favorite beverage company. White Claw Iced Tea will come in four flavors in their variety pack: peach tea, lemon tea, raspberry tea, and mango tea. Each 12oz can will contain 1 gram of sugar, 100 calories, and clock in at 5.0% ABV.




White Claw Variety Pack #3: When White Claw Variety Pack #2 came out, seltzer drinkers stopped what they were doing and took notice. White Claw took drinkers’ enthusiasm and combined it with their desire for new flavors and came up with Variety Pack #3. White Claw Variety Pack #3 will come with 12oz cans of blackberry, strawberry, pineapple, and mango hard seltzer. Each 12oz can will contain 1 gram of sugar, 100 calories, and clock in at 5.0% ABV.




Corona Hard Seltzer Variety Pack #2: The makers of La Cervesa Mas Fina, Corona, decided that 2020 was the year to break into the hard seltzer market, and they offered their original variety pack of inspired tropical flavors. 2021 will see another pack of Corona Hard Seltzer, this time with more tropical flavor options. Corona Hard Seltzer Variety Pack #2 will feature pineapple, raspberry, strawberry, and passionfruit hard seltzers. Each 12oz can will contain 1 gram of sugar, 90 calories, and clock in at 4.5% ABV.





White Claw Surge: Seltzer drinkers have been asking for a high-octane seltzer with more flavor and stronger alcohol presence for drinking occasions. White Claw heard their fans and brought out White Claw Surge – an 8.0% ABV hard seltzer coming to large cans soon. White Claw Surge will feature flavors of blood orange and cranberry in a bigger version of their fan-favorite seltzer.





Truly Extra: After Truly drinkers kept asking for a bigger version of their favorite seltzer, the makers of Truly gave them Truly Extra, debuting in 2021. This stronger version of Truly clocks in at 8.0% ABV and will carry the combined flavor of peach and mango and will come in large cans.





While it seems like there is no end to the number of new flavors in the seltzer market, once a favorite flavor is determined, check out our Beer Finder to find your favorite. Also, Team Cone is currently running a sweepstakes to give away a year of White Claw Hard Seltzer for free! Click here for details and to enter today.

Coors Seltzer is on a mission to restore America’s rivers

MolsonCoors has recently launched Coors Seltzer – the hard seltzer with a mission to restore America’s rivers.


How is Coors Seltzer going to restore America’s rivers?

MolsonCoors is targeting some of America’s iconic rivers and river basins for restoration projects with the launch of its latest hard seltzer: Coors Seltzer. These river projects will include modernizing irrigation enhancing in-stream flows, removing barriers, reducing pollution, and restoring fish and wildlife habitats. Coors Seltzer - the hard seltzer with a mission

From MolsonCoors:

“We launched Coors Seltzer with a mission to restore America’s rivers. We wanted to create a simple way to enjoy good times and give back at the same time. For each 12-pack of Coors Seltzer you purchase, it helps us restore 500 gallons of fresh water to our rivers. We do this by partnering with Change the Course to protect and restore the waterways that provide clean water to wildlife and millions of people in communities across the country. When you drink a Coors Seltzer, you help save a river.”

What flavors does Coors Seltzer have?

Coors Seltzer comes in four flavors, all found in their first variety pack. The Black Cherry Coors Seltzer is also available in a 24oz can.

Coors Seltzer's array of flavors


Coors Seltzer Mango: This hard seltzer brings juicy tropical notes of freshly sliced, ripe mango. The flavor is crisp and perfectly balanced, with a hint of sweetness that elevates the juicy mango notes.

Coors Seltzer Black Cherry: This hard seltzer brings rich aromas of ripe black cherries, blended with the subtly sweet notes of pie cherries followed by a flavor of juicy cherry sweetness that is delicately balanced to accentuate the bright aromas.

Coors Seltzer Lime: This hard seltzer joins the party with natural citrus aromas of freshly squeezed lime juice, highlighted by bright lemon zest. The flavor contains a hint of sweetness that is delicately balanced by a refreshing hint of crisp citrus tartness.

Coors Seltzer Grapefruit: Hard seltzer with bright citrus aromas of freshly squeezed grapefruit juice with a hint of grapefruit zest. Flavors are crisp and perfectly balanced, with a hint of sweetness that highlights natural grapefruit tartness.


Want to try Coors Seltzer? MolsonCoors is giving away 175,000 twelve-packs for free.

Try Coors Seltzer by entering as a “volunteer” to help MolsonCoors clean up America’s rivers. MolsonCoors has set up one of the easiest volunteering programs – involvement is through drinking hard seltzer:

This summer America drank an astounding 87 million gallons of hard seltzer.* So we’re helping America’s seltzer drinkers become “water neutral” by footing the bill on 175,000 12-packs of Coors Seltzer. You see, each pack of our seltzer restores 500 gallons of river water.

If you want to neutralize your seltzer footprint? Click the link to sign up and get your first 12-pack on MolsonCoors (while supplies last).

As a Coors Seltzer Volunteer, you’ll also get access to exclusives, updates on river restoration projects, and much more.

Want to find Coors Seltzer near you? Click over to our Beer Finder page to find Coors Seltzer and start volunteering to restore America’s rivers today!

MolsonCoors Coors Seltzer Volunteer Program