Coors Seltzer is on a mission to restore America’s rivers

Oct 21, 2020

MolsonCoors has recently launched Coors Seltzer – the hard seltzer with a mission to restore America’s rivers.


How is Coors Seltzer going to restore America’s rivers?

MolsonCoors is targeting some of America’s iconic rivers and river basins for restoration projects with the launch of its latest hard seltzer: Coors Seltzer. These river projects will include modernizing irrigation enhancing in-stream flows, removing barriers, reducing pollution, and restoring fish and wildlife habitats. Coors Seltzer - the hard seltzer with a mission

From MolsonCoors:

“We launched Coors Seltzer with a mission to restore America’s rivers. We wanted to create a simple way to enjoy good times and give back at the same time. For each 12-pack of Coors Seltzer you purchase, it helps us restore 500 gallons of fresh water to our rivers. We do this by partnering with Change the Course to protect and restore the waterways that provide clean water to wildlife and millions of people in communities across the country. When you drink a Coors Seltzer, you help save a river.”

What flavors does Coors Seltzer have?

Coors Seltzer comes in four flavors, all found in their first variety pack. The Black Cherry Coors Seltzer is also available in a 24oz can.

Coors Seltzer's array of flavors


Coors Seltzer Mango: This hard seltzer brings juicy tropical notes of freshly sliced, ripe mango. The flavor is crisp and perfectly balanced, with a hint of sweetness that elevates the juicy mango notes.

Coors Seltzer Black Cherry: This hard seltzer brings rich aromas of ripe black cherries, blended with the subtly sweet notes of pie cherries followed by a flavor of juicy cherry sweetness that is delicately balanced to accentuate the bright aromas.

Coors Seltzer Lime: This hard seltzer joins the party with natural citrus aromas of freshly squeezed lime juice, highlighted by bright lemon zest. The flavor contains a hint of sweetness that is delicately balanced by a refreshing hint of crisp citrus tartness.

Coors Seltzer Grapefruit: Hard seltzer with bright citrus aromas of freshly squeezed grapefruit juice with a hint of grapefruit zest. Flavors are crisp and perfectly balanced, with a hint of sweetness that highlights natural grapefruit tartness.


Want to try Coors Seltzer? MolsonCoors is giving away 175,000 twelve-packs for free.

Try Coors Seltzer by entering as a “volunteer” to help MolsonCoors clean up America’s rivers. MolsonCoors has set up one of the easiest volunteering programs – involvement is through drinking hard seltzer:

This summer America drank an astounding 87 million gallons of hard seltzer.* So we’re helping America’s seltzer drinkers become “water neutral” by footing the bill on 175,000 12-packs of Coors Seltzer. You see, each pack of our seltzer restores 500 gallons of river water.

If you want to neutralize your seltzer footprint? Click the link to sign up and get your first 12-pack on MolsonCoors (while supplies last).

As a Coors Seltzer Volunteer, you’ll also get access to exclusives, updates on river restoration projects, and much more.

Want to find Coors Seltzer near you? Click over to our Beer Finder page to find Coors Seltzer and start volunteering to restore America’s rivers today!

MolsonCoors Coors Seltzer Volunteer Program