The Angry Orchard Scream collaboration is officially out now, proving once again that hard cider and horror make a killer combination. Building on last year’s hit Jason Universe partnership, featuring the Sweet Revenge short film, glow-in-the-dark packs, and Blood Orange cans, the brand is ready to terrify tastebuds.
We are thrilled to share all the details on this new partnership hitting stores near you.
Looking Back: How the Jason Collab Slashed Expectations
Last year’s partnership with the Jason Universe was a great example of beverage marketing. By celebrating the iconic slasher’s 45th anniversary with real-life fan castings in a custom Mike P. Nelson-directed vignette, the brand captured lightning in a bottle. Furthermore, they rolled out nationwide retail makeovers alongside the hit glow-in-the-dark 12-can Thriller Variety Pack, which was anchored by the fan-favorite Blood Orange flavor.
The campaign resonated deeply across retail floors and social channels. It drove heavy foot traffic, high engagement, and rapid sell-throughs of limited inventory. It proved that adult beverage consumers want bold, narrative-driven partnerships.
The Next Chapter: Enter the “Scream” Lineup
Building on that momentum, the Angry Orchard Scream variety pack raises the stakes for the spooky season.
The chilling new variety pack features glow-in-the-dark packaging and four killer selections:
- Headless Pumpkin
- Mystery Caller
- Carmel Apple Curse
- Blood Orange
The Angry Orchard Scream collection is hitting retail shelves nationwide. Whether you are stocking up for a Halloween party or a horror movie marathon, this release crashes your local beverage aisle.
Grab your Angry Orchard Scream cider packs before they vanish!
